CHRISTIAN KOWALKOWSKI
Digital Servitization: The Next Competitive Frontier
Abstract
The growing digital transformation is blurring industry boundaries and altering established positions of firms. While firms are investing strategically in data collection, analytics capabilities, and in cloud-based platforms, many remain concerned about how to best address digital disruption and enable new service business models. In fact, many firms with a proven track record of running successful field service organizations struggle with implementing digitally enabled services. In his talk, Dr. Kowalkowski will address both the pitfalls of digital servitization, and what it takes to succeed.
Biography
Dr. Christian Kowalkowski is Professor of Industrial Marketing at Linköping University in Sweden and Research Fellow at Hanken School of Economics in Finland. He has rapidly established himself as a leading authority in the field of service strategy research and has developed Sweden’s first university course on B2B service-led growth. For over a decade, through research, consulting, and educational activities about service strategy and implementation, he has worked with market-leading multinationals in various product industries. He has published about 50 papers in scholarly journals, such as Journal of Service Research, Journal of Business Research, and Industrial Marketing Management. In 2019, magazine Fokus ranked him as the 18th most productive and cited researcher in Sweden in the Social Sciences category. Christian is the author of Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (www.ServiceStrategyInAction.com; Service Strategy Press, 2017).